SEO ANALYSIS & REPORTS
At Aidan SEO, we specialize in providing professional SEO auditing service can shed light, boost overall website and business performance. Here’s why an SEO audit is essential for your business and how our auditing services can help you identify the steps needed to achieve your goals.
In the ever-evolving landscape of digital marketing, a thorough SEO audit is essential for businesses aiming to enhance their online visibility and outperform competitors.
This audit will cover three critical areas: technical SEO, onsite opportunities, and backlink profile analysis. Each section will provide insights and actionable recommendations to improve search engine rankings and overall website performance.
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HOW CAN A SITE SEO CHECK HELP YOUR COMPANY?
Conducting a competitive SEO audit is a vital step in developing a robust digital marketing strategy.
By focusing on technical SEO, onsite opportunities, and backlink profile analysis, businesses can identify strengths and weaknesses in their current SEO efforts. Implementing the recommendations from this audit will not only enhance search engine visibility but also improve user experience and drive organic traffic, ultimately leading to increased conversions and business growth.
TECHNICAL SEO
Technical SEO refers to the optimization of the website’s infrastructure to ensure that search engines can crawl, index, and render the site effectively. Key components of a technical SEO audit include:
SITE SPEED
Analyze the loading speed of the website using tools like Google PageSpeed Insights or GTmetrix. A slow-loading site can lead to higher bounce rates and lower rankings. Recommendations may include optimizing images, leveraging browser caching, and minimizing JavaScript.
CRAWLABILITY & INDEXABILITY
Check the website’s robots.txt file and XML sitemap to ensure that search engines can access and index the site’s pages. Tools like Screaming Frog can help identify crawl errors, broken links, and redirect issues that may hinder search engine performance.
STRUCTURED DATA
Implementing structured data (schema markup) can enhance search visibility by enabling rich snippets in search results. Use Google’s Structured Data Testing Tool to identify opportunities for adding schema markup to key pages.
MOBILE FRIENDLINESS
With the increasing use of mobile devices, it is crucial to ensure that the website is responsive. Use Google’s Mobile-Friendly Test to evaluate the site’s mobile usability. If issues are identified, consider
HTTPS SECURITY
Ensure that the website is secured with HTTPS. This not only protects user data but is also a ranking factor for Google. If the site is not secure, migrating to HTTPS should be a priority.
IN-DEPTH SEO AUDIT PRICING
- FULL SITE CRAWL REPORT
- WEB CORE VITALS
- KEYWORD ANALYSIS
- BACKLINK PROFILE CHECKER
- COMPETITOR ANALYSIS
- 1 HOUR SEO EXPERT SUPPORT
CONSULTING RATE
OUR SEO REVIEWS
We experienced a 22% increase in sales within the first 6 months of working with Aidan SEO!
After hiring Aidan SEO we had the best summer (in sales) since opening for business over 10 years ago!
Built a new service-based business website and outranked the company we used to work for!
SEO Case Studies
ONSITE OPPORTUNITIES
Onsite SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic. Key areas to explore include:
KEYWORD OPTIMIZATION
Conduct keyword research to identify high-value keywords relevant to the business. Analyze current keyword usage on the site and optimize title tags, meta descriptions, headers, and content to better align with target keywords.
CONTENT QUALITY
Evaluate the quality and relevance of the existing content. High-quality, informative, and engaging content is crucial for user retention and SEO. Identify content gaps and opportunities for creating new content that addresses user intent and provides value.
User Experience (UX)
Assess the overall user experience of the website. Factors such as navigation, layout, and readability play a significant role in user engagement. Conduct usability testing to gather feedback and make necessary adjustments to improve the user journey.
INTERNAL LINKING
Review the internal linking structure to ensure that it supports SEO efforts. Effective internal linking can help distribute page authority and improve the crawlability of the site. Identify orphaned pages and create links to them from relevant content.
BACKLINK PROFILE ANALYSIS
A strong backlink profile is essential for building domain authority and improving search rankings. Analyzing the backlink profile involves:
BACKLINK QUANTITY & QUALITY
Conduct keyword research to identify high-value keywords relevant to the business. Analyze current keyword usage on the site and optimize title tags, meta descriptions, headers, and content to better align with target keywords.
ANCHOR TEXT DISTRIBUTION
Evaluate the quality and relevance of the existing content. High-quality, informative, and engaging content is crucial for user retention and SEO. Identify content gaps and opportunities for creating new content that addresses user intent and provides value.
COMPETITOR BACKLINK ANALYSIS
Assess the overall user experience of the website. Factors such as navigation, layout, and readability play a significant role in user engagement. Conduct usability testing to gather feedback and make necessary adjustments to improve the user journey.
DISAVOW TOXIC LINKS
Review the internal linking structure to ensure that it supports SEO efforts. Effective internal linking can help distribute page authority and improve the crawlability of the site. Identify orphaned pages and create links to them from relevant content.
IMPEMENT YOUR SEO REPORT WITH HELP FROM EXPERTS
Conducting a competitive SEO audit is a vital step in developing a robust digital marketing strategy. By focusing on technical SEO, onsite opportunities, and backlink profile analysis, businesses can identify strengths and weaknesses in their current SEO efforts. Implementing the recommendations from this audit will not only enhance search engine visibility but also improve user experience and drive organic traffic, ultimately leading to increased conversions and business growth.